March 5, 2026
NAIA Partners with Ecore Athletic
The National Association of Intercollegiate Athletics (NAIA) has signed a partnership agreement with Ecore Athletic as the Official Athletic Rubber Flooring Provider to the NAIA.
This collaboration brings performance and purpose together, supporting the student-athlete experience while strengthening athletic environments across NAIA institutions nationwide. Ecore’s tailored flooring solutions and deep industry expertise help reduce maintenance costs, improve safety, and enhance athletic performance, delivering long-term value to schools and communities alike.
“We are thrilled to partner with the NAIA as its official athletic rubber flooring provider,” said David Sides, Vice President of Strategic Partnerships at Ecore. “This partnership aligns with our mission to elevate athletic spaces with flooring that performs at the highest level while supporting sustainability and long-term investment for institutions. NAIA schools deserve surfaces that support their athletes, their communities, and their futures, and we’re proud to deliver solutions that do just that.”
The partnership also reflects Ecore’s commitment to sustainability through its TRUcircularity™ program, a comprehensive take-back and material recovery initiative designed to keep performance flooring out of landfills and extend the lifecycle of athletic surfaces. For NAIA institutions, this approach supports long-term facility performance while helping schools advance their sustainability goals without compromising athlete safety or durability.
“The NAIA is excited about this new partnership,” said NAIA President & CEO Jim Carr. “Ecore will be able to provide NAIA institutions with exceptional flooring options that will help our schools prioritize both student-athlete performance and sustainability.”
The agreement runs through February 2029.
NATIONAL ASSOCIATION OF INTERCOLLEGIATE ATHLETICS (NAIA)
The National Association of Intercollegiate Athletics (NAIA), headquartered in Kansas City, Mo., is a governing body of small athletics programs dedicated to character-driven intercollegiate athletics. NAIA members provide more than 83,000 student-athletes with opportunities to play college sports, earn $1.3 billion in financial aid from NAIA institutions, and compete in 29 national championships. naia.org | @NAIA
About Ecore
Ecore Athletic empowers human performance with safe, durable athletic surfaces that boast exceptional acoustic and ergonomic characteristics. From indoor and outdoor sports and recreational tracks and courts to fitness, functional training, health and wellness, and therapy/rehab spaces, Ecore Athletic surfaces offer unparalleled durability, performance, and noise absorption in countless design aesthetics. Through our patented itsTRU® technology, we fusion bond our VCR “muscle” to a variety of surface materials, so your athletes, clients or students stay safe and perform at their peak for longer. Our commitment to circularity drives us to innovate sustainable solutions that not only enhance athletic performance but also promote environmental stewardship for a greener planet free of rubber waste.
Headquartered in Lancaster, PA, Ecore International serves customers in more than 75 countries. For more information about how Ecore is leading the world’s rubber circularity economy, visit www.ecoreintl.com. To learn more about Ecore Athletics’ complete line of sports, rec, and fitness surfacing and flooring, visit www.ecoreathletic.com.