The power of itsTRU® Technology
Vulcanized composition rubber (VCR) is a powerful performance material that's good for the planet, but adhering it to flooring surfaces like turf or vinyl has always been a challenge in our industry—until now. After years of research and experimentation, we discovered an effective way to fusion-bond VCR to virtually any surface, using an innovative pressurized process that develops and captures energy. We call this the NRG Factor: a surface's ability to absorb force while returning usable energy back to the body.
Built on itsTRU® Technology
This patented process allows us to create custom combinations of VCR—the "muscle" that keeps bodies in motion—and the surface layer that matches your aesthetic preferences and goals.
itsTRU® technology is an Ecore manufacturing process used to build unique surfacing for any flooring manufacturer.
What is itsTRU® Technology?
See how our patented technology enables us to create floors that do more.Watch the Video
When selecting flooring for a fitness, physical therapy or other wellness setting, choosing the right surface is critical to the success of those who use it. Ecore's high-performance flooring options offer unique combinations of benefits for every application—making it the ideal choice across markets.
Browse Ecore's newest releases and most popular rubber flooring products.