ECORE International, established industry leader in recycled rubber surfacing solutions, expands its capabilities with the introduction of fusion bonded itstru Technology. A patent-pending, revolutionary innovation poised to transform the flooring industry, itstru Technology enables ECORE's proven recycled rubber product to be bonded with a diverse variety of textile wear layers. Unlike any process introduced in the flooring industry to date, the itstru technology combines two diverse surfacing systems to create one durable and environmentally sustainable product with a backing composed of a record-setting 97% post-consumer content.